If you're in customer service, you're probably wondering what AI is, how it applies to customer service, and if it will take your job. We're here to help you separate the buzz from reality.
Data shows that when you customize your chatbot to your brand and give your bot a persona, you can increase customer engagement and reach a wider audience.
Amrita Gurney, Head of Marketing at Float, talks to us about the evolution of brand and how growing companies can (and should) stay authentic as they scale.
