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7 min read How Medallia and Ada are closing the customer feedback loop for good
Feedback is only useful if you act fast. Ada and Medallia turn lagging insights into instant action and CX that keeps getting smarter.
AI customer service: the ultimate team player
effortlessly scale for game day
Instantly resolve 80% of player inquiries, ensuring seamless engagement and lower costs.
create personalized player experiences
Leverage data to provide tailored support from onboarding to troubleshooting, boosting retention and satisfaction.
support players across the globe
Deliver consistent, localized support across all channels, keeping players informed without delay.
“Together with Ada we have been able to be even more available and to provide faster resolution times. We are continuously finding new ways of using Ada to improve the service to our customers.”
Melissa Zalbeigi
Director of Customer Service at Betsson Group
Turn your SOPs into automated workflows with Playbooks
Let your AI agent handle loyalty points, account setup, and rules questions instantly. Playbooks help your AI agent resolve high-volume workflows with the same logic, precision, and policy adherence as your human team. Every step is executed exactly how you define it—no delays, no escalations.
turn every bet into a winning experience
event support
Answer questions about leaderboards, events, and promotions automatically.
account management
Make updates, recoveries, and subscription management hassle-free for players.
enhanced onboarding
Help new players dive in with guided setup and clear game instructions.
critical troubleshooting
Provide instant resolutions for technical, security, or responsible gaming concerns.
“Our partnership with Ada ensures a world-class player experience from the initial account setup through to inquiries. Providing all customers with a VIP experience is becoming significantly more important, and allows our players to have the very best personalization technology at their fingertips at all times.”
Mark Jones
SaaS Commercial Partnerships at PlayTech
advanced features built for gaming success
Enhance your AI agent’s performance with precise feedback to improve future responses.
Anticipate player needs and provide timely support to resolve issues before they escalate.
Seamlessly transfer complex inquiries to human agents with full interaction history for faster resolution.
Ensure customer privacy with secure data handling and customizable PII redaction.
“We’re focused on creating the best possible experience for our customers, and that means the tools we use need to be powerful and flexible enough to match our vision.”
Jesper Svensson
CEO at Betsson Operations
recognized leaders in gaming
Gartner
Emerging Market Quadrant Challenger
Deloitte
Technology Fast 500
Fast Company
Next Big Things in Tech
Forrester
Conversational AI Wave Challenger
