Automate complex workflows with AI customer service agents

Train your AI agent to follow your standard operating procedures (SOPs) with the same skill of your best human agents.

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AI agents that can think, act, and deliver

Empower your AI agent to solve complex problems — not just the simple ones. From rebooking flights during IROPs to processing refunds and extending payment deadlines, your AI agent can now manage it all.

With Playbooks, your AI agent follows your detailed, multi-step SOPs to the letter, just like your best human agents — delivering seamless, consistent, and on-brand customer experiences every time.

resolve complex inquiries with less effort and zero scripts

build complex workflows, fast

Create Playbooks 10x faster using plain language, uploaded SOPs, or flowcharts—no scripting needed.

easy to review and refine

Written in natural language with clear steps, Playbooks are simple to update as your policies evolve.

personalized and adaptive

Playbooks respond naturally while following your procedures, using real-time customer and system data to personalize every step — without relying on rigid, scripted frameworks.

guide your AI agent’s decisions

Coach your AI agent to choose the right Playbook—or take a different path—to improve outcomes over time.

designed for scale and trust

Playbooks follow rules exactly, with built-in checks to ensure accuracy and consistency at scale.

Teach Ada your SOPs in minutes

Create Playbooks from whatever you already have—whether it’s a quick description, a written doc, or a flowchart.

Option 1

Use a prompt

Describe a process in plain language.

Option 2

Use a doc

Already have written SOPs? Upload your PDFs.

Option 3

Import a flowchart

Upload a visual diagram.

Purpose-built Playbooks for every industry

Explore the Playbooks Library to see what your AI customer service agent can do

Browse more Playbooks

Take the hassle out of returns. Customers get clear answers and fast resolutions on refunds, exchanges, and shipping.

Enable customers to reset their PINs and passwords instantly, securely and automatically, no back-and-forth required.

Eliminate disputed bets. Help players instantly understand game rules, payout limits, and promo terms.

Give members clear answers about charges, due dates, and payment options, automatically. No confusion, no missed payments, just faster resolutions.

Skip the inbox backlog. Let your AI customer service agent authenticate policyholders, retrieve and send proof of insurance documents on demand.

Automate subscription inquiries, refund eligibility, and plan changes, so every cancellation becomes a chance to reduce churn and win customers back.

Make seat changes, meal requests, or contact detail updates quick and painless. Give your AI agent the power to retrieve booking info, apply updates, and confirm changes.