March 26 | Ada + CMSWire Virtual Event

New Research on AI for CX: What Consumers Want, What Enterprises Prioritize and Where the Gap is Growing

Drawing on Ada's global 2026 survey, discover how consumer expectations for agentic CX are evolving and how businesses are navigating a rapidly maturing category.

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Infographic

The crushing cost of bad CX

The crushing cost of bad CX

In spite of the billions spent on customer service, brands can’t seem to keep up with evolving customer expectations. Anything short of a VIP experience will hurt your bottom line.

  • $136B lost by U.S. businesses each year due to customer churn
  • 9.5% of revenue is at risk due to bad experience
  • 5-7x more expensive to attract new customers than retain existing ones

This infographic pulls valuable data to help you:

  • Understand the true cost of bad CX
  • Make the case for investment in CX
  • Find solutions to reduce CX costs without sacrificing the customer experience