March 26 | Ada + CMSWire Virtual Event

New Research on AI for CX: What Consumers Want, What Enterprises Prioritize and Where the Gap is Growing

Drawing on Ada's global 2026 survey, discover how consumer expectations for agentic CX are evolving and how businesses are navigating a rapidly maturing category.

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Ada Support
On-Demand

Customer product town hall | Spring 2026

Product town hall

In this customer-only webinar, you’ll get an inside look at Ada’s latest product innovations. Whether you’re optimizing your current setup or scaling your ACX program, this event is your go-to for insights, inspiration, and practical next steps.

Here’s what we'll cover:

  • Unified Reasoning Engine™: One “brain” powering high quality and consistent customer experiences across messaging, email, and voice.
  • Linked Playbooks: Reference and trigger one Playbook from within another—unlocking modular, reusable workflows that eliminate duplication and speed up authoring.
  • Testing at Scale: Test real customer scenarios in bulk, evaluate AI agent responses against expected outcomes, and catch regressions or gaps early.
  • MCP Server: Connects Ada performance data to tools like Claude or ChatGPT for conversational analysis and insights.
  • ACX Academy refresh and Medallia partnership

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