New Research on AI for CX: What Consumers Want, What Enterprises Prioritize and Where the Gap is Growing
Drawing on Ada's global 2026 survey, discover how consumer expectations for agentic CX are evolving and how businesses are navigating a rapidly maturing category.
Hallucinations in AI occur when an AI model generates information that is inaccurate or misleading but presents it as if it were true. For businesses relying on AI customer service, false or misleading information can erode customer trust and lead to operational inefficiencies.
We brought together some of the most innovative and ambitious C-Suite execs and CX leaders to talk about the shift from human-first to AI-first customer service.
