New Research on AI for CX: What Consumers Want, What Enterprises Prioritize and Where the Gap is Growing
Drawing on Ada's global 2026 survey, discover how consumer expectations for agentic CX are evolving and how businesses are navigating a rapidly maturing category.
Here’s a look at why containment rate fails as an automation metric, and measures of success that can be tapped instead, such as automated resolutions.
AI can’t do customer service entirely on its own. Human customer service workers have to build new systems and overcome challenges to reap its benefits.